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Brand Assets (Hardcover) Loot Price: R2,343
Discovery Miles 23 430
Repayment Terms: R220 pm x 12*
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Brand Assets (Hardcover): T. Tollington

Brand Assets (Hardcover)

T. Tollington

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Loot Price R2,343 Discovery Miles 23 430 | Repayment Terms: R220 pm x 12*

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Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. Much confusion has existed over the classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on balance sheets. However, those brands nurtured and developed by the company have not, despite their obvious importance to a company's trade.

In this book Tony Tollington exposes the inconsistencies with the valuation of brands. He looks at new approaches to the definition of brands and other intangibles as assets that allows them to be separated and valued in their own right, independently from the physical business of the company itself.

This book demonstrates practical ways forward to achieve realistic valuation of such assets within the current age.

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: April 2002
First published: May 2002
Authors: T. Tollington
Dimensions: 250 x 172 x 14mm (L x W x T)
Format: Hardcover
Pages: 158
ISBN-13: 978-0-470-84423-6
Categories: Books > Business & Economics > Finance & accounting > Accounting > General
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LSN: 0-470-84423-X
Barcode: 9780470844236

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