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Web Analytics Strategies for Information Professionals - A LITA Guide (Paperback, New) Loot Price: R2,091
Discovery Miles 20 910
Repayment Terms: R196 pm x 12*
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Web Analytics Strategies for Information Professionals - A LITA Guide (Paperback, New): Tabatha Farney, Nina McHale

Web Analytics Strategies for Information Professionals - A LITA Guide (Paperback, New)

Tabatha Farney, Nina McHale

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Loot Price R2,091 Discovery Miles 20 910 | Repayment Terms: R196 pm x 12*

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Whether you're gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries' educational mission with specific advice on how to use Web Analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included: Eight examples of semi-custom and custom reporting Four case studies showing project-specific applications Advice on how to use tools such as Percent Mobile and Google Analytics to complement one another

General

Imprint: Neal-Schuman Publishers Inc
Country of origin: United States
Release date: May 2013
First published: May 2013
Authors: Tabatha Farney • Nina McHale
Dimensions: 154 x 228 x 16mm (L x W x T)
Format: Paperback
Pages: 200
Edition: New
ISBN-13: 978-1-55570-897-9
Categories: Books
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LSN: 1-55570-897-8
Barcode: 9781555708979

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