Whether you're gathering information for a department report or
planning a website redesign, easy access to meaningful, actionable
data is critical. Farney and McHale address the distinctive needs
of libraries' educational mission with specific advice on how to
use Web Analytics in a library setting. Users are given clear
explanations of terminology, a glossary for future reference and
effective communication tips for reporting results and recommending
changes or improvements. Also included: Eight examples of
semi-custom and custom reporting Four case studies showing
project-specific applications Advice on how to use tools such as
Percent Mobile and Google Analytics to complement one another
General
| Imprint: |
Neal-Schuman Publishers Inc
|
| Country of origin: |
United States |
| Release date: |
May 2013 |
| First published: |
May 2013 |
| Authors: |
Tabatha Farney
• Nina McHale
|
| Dimensions: |
154 x 228 x 16mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
200 |
| Edition: |
New |
| ISBN-13: |
978-1-55570-897-9 |
| Categories: |
Books
|
| LSN: |
1-55570-897-8 |
| Barcode: |
9781555708979 |
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