Connecting with Constituents explores speeches delivered at
national nominating conventions from historic, strategic, and
analytic perspectives. Focusing on the strategies speakers use to
appeal to particular facets of the American audience, this book
illustrates the importance of nominating conventions as part of an
ongoing national conversation about the political character of the
country and its people. The individual chapters focus on different
types of convention orations, including keynote speeches,
acceptance addresses by presidential and vice presidential
nominees, orations by the candidates' wives, and addresses by other
surrogate speakers. Each chapter provides a brief history of a
particular type of oration, an explication of speakers, speeches,
and contexts from the RNC and DNC between 1980 and 2008, and an
in-depth comparative analysis of 2012 Republican and Democratic
speeches. The book demonstrates how candidates and those speaking
on their behalf employ strategies (such as telling personal
stories, using jokes, offering intraparty appeals, acclaiming
accomplishments, and framing the opponent in particular ways) to
alter how citizens build, or fail to build, personal connections
with the speakers, the parties, and their nominees. These analyses
reveal more than simply how speakers and speechwriters persuade
audience members; they show how would-be leaders view their
potential constituents. They also highlight key social, historical,
and political changes in the nation. Connecting with Constituents
blends historic anecdotes, excerpts from numerous speeches, and
insights from political communication studies in a manner that
engages the interests of anyone seeking to understand the
relationship between political candidates, their speeches, and the
people they wish to lead.
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