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Global Entertainment Media - Between Cultural Imperialism and Cultural Globalization (Paperback)
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Global Entertainment Media - Between Cultural Imperialism and Cultural Globalization (Paperback)
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A critical cultural materialist introduction to the study of global
entertainment media. In Global Entertainment Media, Tanner Mirrlees
undertakes an analysis of the ownership, production, distribution,
marketing, exhibition and consumption of global films and
television shows, with an eye to political economy and cultural
studies. Among other topics, Mirrlees examines: Paradigms of global
entertainment media such as cultural imperialism and cultural
globalization. The business of entertainment media: the structure
of capitalist culture/creative industries (financers, producers,
distributors and exhibitors) and trends in the global political
economy of entertainment media. The "governance" of global
entertainment media: state and inter-state media and cultural
policies and regulations that govern the production, distribution
and exhibition of entertainment media and enable or impede its
cross-border flow. The new international division of cultural labor
(NICL): the cross-border production of entertainment by cultural
workers in asymmetrically interdependent media capitals, and
economic and cultural concerns surrounding runaway productions and
co-productions. The economic motivations and textual design
features of globally popular entertainment forms such as
blockbuster event films, TV formats, glocalized lifestyle brands
and synergistic media. The cross-cultural reception and effects of
TV shows and films. The World Wide Web, digitization and
convergence culture.
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