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Cultural Spaces in International Business - Theories and Applications (Hardcover)
Loot Price: R4,555
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Cultural Spaces in International Business - Theories and Applications (Hardcover)
Series: Routledge Studies in International Business and the World Economy
Expected to ship within 12 - 17 working days
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Culture studies in international business are passing through
difficult times of scrutiny and critique. This is due to the fact
that the paradigms, approaches, and methods used so far to study
culture have been limited in their scope. For several decades now,
approaches that consider national cultures and geo-ethnic origins
of interacting individuals have dominated management literature.
This book distinguishes itself from other books on Culture in
International Business (CIB) studies in two important ways. First,
it illustrates how Mary Douglas's Cultural Theory framework
(referred to commonly as DCF) can be used to explore different
aspects of international business. This sets the stage for future
scholars to consider DCF as an alternative tool of cultural
sense-making as opposed to limiting themselves to categorical
frameworks grounded in static notions of national and/or corporate
culture. The second unique feature is that it focuses on the
complexities of the applied side of culture (i.e., it takes a
culture-in-practice perspective), while simultaneously emphasizing
the dynamicity and diversity of culture. The book concludes by
offering suggestions for the future of CIB studies. This domain, it
predicts, may witness significant changes in the way culture is
seen as influencing workplace relations. It also identifies other
areas on which CIB scholars may need to focus attention in the
future: culture in an increasingly digitalized world, culture and
the organization as a system, and culture and the
intelligent/knowledgeable organization. It will be of interest to
researchers, academics, and students in the fields of
cross-cultural management, international business, human resource
management.
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