-Introduces readers to the history of food on television,
highlighting the conditions for the emergence of particular
formats, prominent figures, industrial developments, and
viewing/programming trends-along with their broader consequences
and influences. -Illustrates how food television intersects with
major aesthetic, generic, cultural and political shifts and points
of tension-framing these in historical and theoretical contexts-to
provide students with a critical cultural lens from which to
evaluate and make sense of contemporary food culture. -Provides
readers with a series of case studies to illustrate the workings of
television as a major and dynamic locus where a broader, global
popular culture is continuously shaped, circulated and recalibrated
anew.
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