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A History of American Consumption - Threads of Meaning, Gender, and Resistance (Hardcover) Loot Price: R3,986
Discovery Miles 39 860
A History of American Consumption - Threads of Meaning, Gender, and Resistance (Hardcover): Terrence Witkowski

A History of American Consumption - Threads of Meaning, Gender, and Resistance (Hardcover)

Terrence Witkowski

Series: Routledge Studies in the History of Marketing

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Loot Price R3,986 Discovery Miles 39 860 | Repayment Terms: R374 pm x 12*

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The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world's foremost consuming people. Informed and inspired by the literature from consumer culture theory, as well as drawing from numerous studies in social and cultural history, A History of American Consumption tells the story of the American consumer experience from the colonial era to the present, in three cultural threads. These threads recount the assignment of meaning to possessions and consumption, the gendered ideology and allocation of consumption roles, and resistance through anti-consumption thought and action. Brief but scholarly, this book provides a thought provoking, introduction to the topic of American consumption history informed by research in consumer culture theory. By examining and explaining the core phenomenon of product consumption and its meaning in the changing lives of Americans over time, it provides a valuable contribution to the literature on the subjects of consumption and its causes and consequences. Readable and insightful, it will be of interest to scholars and advanced students in consumer behaviour, advertising, and marketing and business history.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Studies in the History of Marketing
Release date: September 2017
First published: 2018
Authors: Terrence Witkowski
Dimensions: 234 x 156 x 26mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 298
ISBN-13: 978-1-138-93691-1
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Economics > General
Books > Humanities > History > History of specific subjects > Social & cultural history
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
Books > History > History of specific subjects > Social & cultural history
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LSN: 1-138-93691-X
Barcode: 9781138936911

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