Professor Fischer presents a comprehensive overview of global
trade at the start of a new century, from a national, regional, and
international viewpoint. He looks closely at the four dominant and
competing economic systems--the United States, the European Union,
Japan, and China--and argues that the traditional we-win/you-lose
national trade paradigm has been replaced by one that is more
collaborative, one that is leaning toward de facto world
governance. He compares foreigners' attitudes toward trade and
markets with our own, using four economic models that typify world
trade today. He examines the interface between national, regional,
and international trading systems and between business and
government, then at the prospect of global trade management in
different trade sectors under the GATT/WTO and other organizations.
The result is a provocative discussion of global trade today.
Professor Fischer makes it clear that the United States needs
allies. Though its influence in the world trade arena will
continue, America's hegemony has ended. The European Union is
America's most obvious ally, but it has many problems and ambitions
of its own. The North American Free Trade Agreement has solidified
the North American market but it may isolate and lose South
America, while Japan, China, Russia, and others are left to develop
alliances of their own. All these factors raise important global
questions, among them: Can American capitalism prevail? Should the
United States proceed unilaterally, as it has so often? Or are
regional and multinational arrangements preferable? If there is
further globalization, as seems inevitable, and if American
influence is on the wane, what group or organization will lead? To
explore these questions and provide the beginnings of answers,
Professor Fischer uses his four competing economic systems and
handicaps the process country by country, sector by sector, with
particular attention to transatlantic relations.
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