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Media Capitalism - Hegemony in the Age of Mass Deception (Paperback, 1st ed. 2021)
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Media Capitalism - Hegemony in the Age of Mass Deception (Paperback, 1st ed. 2021)
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This book argues that media and capitalism no longer exist as
separated entities, and posits three reasons why one can no longer
exist without the other. Firstly, mass media have become
indispensable to capitalism due to the media's ability to sell the
commodities of mass consumerism. Media capitalism also creates
pro-capital attitudes among a target population and establishes an
ideological hegemony. Thirdly, media capitalism provides mass
deception to hide the pathologies of capitalism, which include mass
poverty, rising inequalities, and the acceleration of global
warming. To illuminate this, the book's historical chapter traces
the emergence of media capitalism. Its subsequent chapters show how
media capitalism has infiltrated the public sphere, society,
schools, universities, the world of work and finally, democracy.
The book concludes by outlining how societies can transition from
media capitalism to a post-media- capitalist society.
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