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Assessment of the commercial applicability of artifical intelligence in electronic Businesses (Paperback)
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Assessment of the commercial applicability of artifical intelligence in electronic Businesses (Paperback)
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Diploma Thesis from the year 2002 in the subject Business economics
- Operations Research, grade: 1.3, European Business School -
International University Schloss Reichartshausen Oestrich-Winkel,
language: English, abstract: The purpose of this thesis is to
analyse, assess and evaluate the potential of commercial
applica-tions of artificial intelligence in electronic businesses.
Therefore the main research question of this paper is whether
artificial intelligence is reasonably applicable in
Internet-related busi-nesses, first in terms of effectiveness and
second in terms of efficiency. In the assessment the application of
artificial intelligence in electronic businesses is represented by
the employment of intelligent agents. In harmony with the major
research question emphasized above, the paper provides a thorough
discussion about the economic impact of the most common and
relevant application types of intelligent agents on electronic
commerce environments. In addition the driving underlying
technologies of intelligent agents are analysed with respect to
artificial intelligence techniques and methods, and current
standardisation efforts. The assessment itself constitutes of
theoretical and practical instruments that measure the com-mercial
applicability of artificial intelligence in electronic businesses.
First, the effectiveness of employing intelligent agents will be
measured with a cost-benefit analysis to prove whether it is the
right thing to do for an electronic business. Second, the
efficiency of such an application will be assessed with a detailed
SWOT-Analysis in order to determine whether employed agents do
their job right. Finally, the results from a range of expert
interviews with dominating devel-opers in the field of intelligent
systems technology will be integrated into the assessment. Expert
interviews as a research method seem to be appropriate for this
assessment as they investigate the phenomenon within its real-life
context. Furthermore the
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