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Books > Social sciences > Sociology, social studies > Social institutions > Customs & folklore > Customs
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Drinking Cultures - Alcohol and Identity (Hardcover, First)
Loot Price: R4,586
Discovery Miles 45 860
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Drinking Cultures - Alcohol and Identity (Hardcover, First)
Expected to ship within 12 - 19 working days
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Alcohol is not only big business, it has become an essential part
of social relations in so many cultures that its global importance
may be outdistancing its critics. Despite grim health warnings, its
consumption is at an all-time high in many parts of the developed
world. Perhaps because drinking has always played a key role in
identity, its uses and meanings show no signs of abating. What does
sake tell us about Japan or burgundy about France? How does the act
of consuming or indeed abstaining from alcohol tie in with
self-presentation, ethnicity, class and culture? How important is
alcohol to feelings of belonging and notions of
resistance?Answering these intriguing questions and many more, this
timely book looks at alcohol consumption across cultures and what
drinking means to the people who consume or, equally tellingly,
refuse to consume. From Ireland to Hong Kong, Mexico to Germany,
alcohol plays a key role in a wide range of functions: religious,
familial, social, even political. Drinking Cultures situates its
consumption within the context of these wider cultural practices
and reveals how class, ethnicity and nationalism are all expressed
through this very popular commodity. Drawing on original fieldwork,
contributors look at the interplay of culture and power in bars and
pubs, the significance of advertising symbols, the role of drink in
day-to-day rituals and much more. The result is the first
sustained, cross-cultural study of the profound impact alcohol has
on national identity throughout the world today.
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