Books > Reference & Interdisciplinary > Communication studies > Media studies
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Media Trust in a Digital World - Communication at Crossroads (Hardcover, 1st ed. 2019)
Loot Price: R2,506
Discovery Miles 25 060
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Media Trust in a Digital World - Communication at Crossroads (Hardcover, 1st ed. 2019)
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Total price: R2,516
Discovery Miles: 25 160
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This book examines the shifting role of media trust in a digital
world, and critically analyzes how news and stories are created,
distributed and consumed. Emphasis is placed on the current
challenges and possible solutions to regain trust and restore
credibility. The book reveals the role of trust in communication,
in society and in media, and subsequently addresses media at the
crossroads, as evinced by phenomena like gatekeepers, echo chambers
and fake news. The following chapters explore truth and trust in
journalism, the role of algorithms and robots in media, and the
relation between social media and individual trust. The book then
presents case studies highlighting how media creates trust in the
contexts of: brands and businesses, politics and non-governmental
organizations, science and education. In closing, it discusses the
road ahead, with a focus on users, writers, platforms and
communication in general, and on media competency, skills and
education in particular.
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