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Books > Business & Economics > Industry & industrial studies > Distributive industries

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Pricing - Praxis der optimalen Preisfindung (German, Hardcover, 1998 ed.) Loot Price: R1,855
Discovery Miles 18 550
Repayment Terms: R174 pm x 12*
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Pricing - Praxis der optimalen Preisfindung (German, Hardcover, 1998 ed.): Thomas T. Nagle

Pricing - Praxis der optimalen Preisfindung (German, Hardcover, 1998 ed.)

Thomas T. Nagle; Translated by G M Larsen; Reed K. Holden, Georg M Larsen

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Loot Price R1,855 Discovery Miles 18 550 | Repayment Terms: R174 pm x 12*

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Die Autoren erklaren, wie die Rentabilitat eines Unternehmens trotz starker Konkurrenz durch Wettbewerbslenkung erhalten werden kann. Der Leser erfahrt einfache, aber ausserst wirkungsvolle finanzielle Techniken zur Integration der Kostenfrage in Marketingentscheidungen. Gewinnmoglichkeiten werden erlautert, die sich aus einer Marktsegmentierung ergeben, ebenso wie die spezifischen Techniken zur Erreichung dieser Segmentierung."

General

Imprint: Springer-Verlag
Country of origin: Germany
Release date: March 1998
First published: 1998
Authors: Thomas T. Nagle
Translators: G M Larsen
Authors: Reed K. Holden • Georg M Larsen
Dimensions: 235 x 155 x 17mm (L x W x T)
Format: Hardcover
Pages: 308
Edition: 1998 ed.
ISBN-13: 978-3-540-61256-8
Languages: German
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Professional & Technical > Technology: general issues > Engineering: general
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Distributive industries > General
LSN: 3-540-61256-4
Barcode: 9783540612568

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