The charismatic Julius Malema and the Economic Freedom Fighters
(EFF) have descended onto the South African political scene like
superheroes, vowing to liberate South Africans with their radical,
militant, and revolutionary stance. Their pledge in fighting the
four evils of this world including colonialism, imperialism,
racism, and sexism, has given them an allure of being saviors while
striking fear in the hearts of the white monopoly capitalists
including their African conspirators, labeled sell outs. The nexus
of this book comprises of two social media studies on Malema's
eye-opening, controversial, and at times humorous rhetoric-and his
audience's unfiltered reaction to it-during the 2019 South African
general election season. Malema's discourse is also assessed from
South Africa's historical, cultural, and socio-political
environment, with special attention given to the poor black
majority. The EFF is part of an international protest movement, and
connections are, at times, drawn between the South African and the
African American experience-both of which have been severely
impacted by an international system of white hegemony. Ultimately,
this research shows that Malema's fiery and witty rhetoric has
firmly situated the EFF at the forefront of a new movement for
African liberation. As Malema said, "The time for reconciliation is
over, now is the time for justice," solidifying him as one of the
most controversial political figures in South Africa, Africa, and
perhaps one day, the world over.
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