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Virtual Events Management - Theory and Methods for Event Management and Tourism (Paperback)
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Virtual Events Management - Theory and Methods for Event Management and Tourism (Paperback)
Series: Events Management Theory and Methods
Expected to ship within 9 - 15 working days
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The COVID-19 pandemic and resulting lockdowns has seen a boom in
the occurrence of virtual events. Virtual Events Management is a
unique text as it looks at events from both a live event, virtual
event and hybrid perspective. It examines: • What are virtual
events • What are hybrid events • How to develop an online
event experience • How to engage with stakeholders • The
practical approach to developing and delivering virtual and hybrid
events Written in a clear and user friendly style, each chapter
will have a clear learning structure and pedagogic features
including aims of the chapter, international case studies to
support the learning and demonstrate industry best practice,
discussion points and a concluding ‘what we have learned’
feature to finish. Part of the Event Management Theory and Methods
Series. This series examines the extent to which mainstream theory
is being employed to develop event-specific theory, and to
influence the very core practices of event management and event
tourism. They introduce the theory, show how it is being used in
the events sector through a literature review, incorporate examples
and case studies written by researchers and/or practitioners, and
contain methods that can be used effectively in the real world.
With online resource material, this mix-and-match collection is
ideal for lecturers who need theoretical foundations and case
studies for their classes, by students in need of reference works,
by professionals wanting increased understanding alongside
practical methods, and by agencies or associations that want their
members and stakeholders to have access to a library of valuable
resources. Series editor: Donald Getz PhD., Professor Emeritus,
University of Calgary, Canada and Vassilios Ziakas, Principal,
Leisure Insights Consultancy, Leeds, UK.
General
Imprint: |
Goodfellow Publishers Limited
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Country of origin: |
United Kingdom |
Series: |
Events Management Theory and Methods |
Release date: |
August 2023 |
First published: |
2023 |
Editors: |
Tim Brown
(Programme Leader and Senior Lecturer for Events Management, and Senior University Teaching Fellow)
• Claire Drakeley
(Senior Lecturer in Events Management and Programme Leader for the BA(Hons) Events Management course)
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Dimensions: |
234 x 156mm (L x W) |
Format: |
Paperback
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Pages: |
198 |
ISBN-13: |
978-1-915097-04-0 |
Categories: |
Books
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LSN: |
1-915097-04-5 |
Barcode: |
9781915097040 |
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