To paraphrase Lenin: in warfare, hot or cold, all means are
legitimate. Author Walter Joyce, an American and an anti-communist,
apparently agrees. His short, simplistic, rather slapdash tract,
analyzes U.S. propaganda shortcomings, emphasizes the importance of
the ideological East/West battle, offers a program of a total
commitment to total communication: how to deep-freeze the comrades,
thaw out the neutrals, ??beaf-up the USIA and VOA. Military might
is not enough, nor economic aid as in the Alliance for Progress. We
must establish clear-cut goals, clamp down on our contradictory
congressional and executive pronouncements, regroup and restructure
our foreign affair agencies, shake up the personnel. He further
advocates hot-shot Madison Avenue marketing techniques, the
enlistment of the best business and university leaders, and the
building of the currently bottled-up Freedom Academy as a training
ground for a persuasive, pragmatic, para-diplomatic fighting force.
In short, he would have us as monolithically?? dedicated to our
beliefs as the totalitarian brethren are to theirs. However, the
divisive forces of pluralism, inherent in any democracy and the
continually changing world-wide culture conflicts, are among the
subtleties the author brushes off like ashes..... More pitch than
pith. (Kirkus Reviews)
Compares the policies of Russia, China, and the U.S. and finds that
American reluctance to openly use propaganda is advancing the cause
of communism.
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