The church spends $1.5 million for every one new follower of Jesus.
Apple sells 26 iPads every minute. What is it that makes Apple so
exciting and Jesus so boring? What is it that compels someone to
bring their iPod everywhere and their Bible nowhere? In a word:
marketing. Jesus is a life-changing product with lousy
salespeople--people who are intimidated and embarrassed by the word
"evangelism" and who show more enthusiasm for their gadgets than
their God.
What would life look like if we stopped mass-marketing Jesus and
started marketing our faith like Nike and Apple market their
products--sharing relationally, from person to person? Using
examples from these and other successful companies, author Tim
Sinclair challenges Christians to throw out their casual attitudes
toward faith and sign on for a marketing campaign for the
Savior.
Written with the wit and wisdom of an experienced marketer,
"Branded" peels away the feelings of fear and encourages readers
how to share their faith in ways that are honest, authentic, and,
most importantly, effective.
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