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Branded - Sharing Jesus with a Consumer Culture (Paperback) Loot Price: R258
Discovery Miles 2 580
Branded - Sharing Jesus with a Consumer Culture (Paperback): Tim Sinclair

Branded - Sharing Jesus with a Consumer Culture (Paperback)

Tim Sinclair

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Loot Price R258 Discovery Miles 2 580

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The church spends $1.5 million for every one new follower of Jesus. Apple sells 26 iPads every minute. What is it that makes Apple so exciting and Jesus so boring? What is it that compels someone to bring their iPod everywhere and their Bible nowhere? In a word: marketing. Jesus is a life-changing product with lousy salespeople--people who are intimidated and embarrassed by the word "evangelism" and who show more enthusiasm for their gadgets than their God.

What would life look like if we stopped mass-marketing Jesus and started marketing our faith like Nike and Apple market their products--sharing relationally, from person to person? Using examples from these and other successful companies, author Tim Sinclair challenges Christians to throw out their casual attitudes toward faith and sign on for a marketing campaign for the Savior.

Written with the wit and wisdom of an experienced marketer, "Branded" peels away the feelings of fear and encourages readers how to share their faith in ways that are honest, authentic, and, most importantly, effective.

General

Imprint: Kregel Publications,U.S.
Country of origin: United States
Release date: May 2011
First published: May 2011
Authors: Tim Sinclair
Dimensions: 216 x 137 x 10mm (L x W x T)
Format: Paperback - Trade
Pages: 144
ISBN-13: 978-0-8254-3894-3
Categories: Books > Humanities > Religion & beliefs > Christianity > Christian life & practice > General
Books > Humanities > Religion & beliefs > Christianity > Christian institutions & organizations > Christian mission & evangelism
Books > Religion & Spirituality > Christianity > Christian institutions & organizations > Christian mission & evangelism
Books > Religion & Spirituality > Christianity > Christian life & practice > General
Books > Christianity > Christian institutions & organizations > Christian mission & evangelism
Books > Christianity > Christian life & practice
Promotions
LSN: 0-8254-3894-2
Barcode: 9780825438943

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