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Books > Business & Economics > Business & management > Sales & marketing > Customer services

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Loyalty Myths - Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work (Hardcover) Loot Price: R515

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Loyalty Myths - Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work (Hardcover)

Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard

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List price ~~R601~~ Loot Price R515 Discovery Miles 5 150 You Save R86 (14%)

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In "Loyalty Myths"," " the authors have assembled 53 of the most common beliefs about customer loyalty - all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data.

Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors' findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	October 2005
First published:	2005
Authors:	Timothy L. Keiningham • Terry G. Vavra • Lerzan Aksoy • Henri Wallard
Dimensions:	230 x 160 x 24mm (L x W x T)
Format:	Hardcover
Pages:	254
ISBN-13:	978-0-471-74315-6
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Customer services
LSN:	0-471-74315-1
Barcode:	9780471743156