In "Loyalty Myths"," " the authors have assembled 53 of the most
common beliefs about customer loyalty - all of them wrong or
misconceived! Each of the beliefs in this book is debunked with
real-world examples. While other books speak in platitudes; this
book is the only one to validate each proposition with real data.
Granted unprecedented access to customer records from a variety
of multi-national corporations. Through these records, Ipsos
Loyalty was able to precisely track the impact of this
customer-centric construct on actual purchasing behavior. The
authors' findings and conclusions will stun business leaders around
the world. The lessons learned from these provide a true guide for
the proper use of customer loyalty.
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