What are you known for? What do you want to be known for? In this
motivational work of non-fiction, esteemed brand philosopher
inspires individuals to re-brand themselves to align personal
self-perception and esteem with how they are perceived by society.
Personovation is a journey of personal innovation that involves
interrogating and re-inventing your personal brand to live a
healthier, happier and more fulfilled life. How can you
re-introduce yourself to those around you - letting them know who
you think you really are, so that people recognise your true value?
Personovation takes readers on a seven-step journey to realising
their goals: finding your purpose in life; deciding what price you
are willing to pay to achieve your purpose; fostering strong values
to create a powerful brand; managing the perception of your brand
by understanding and leveraging the labels inevitably attached to
you; positioning yourself, using platforms such as media and social
networking to ensure your brand occupies the mind-space of people
around you; paying yourself by investing in your brand to ensure
that you have brand equity to leverage success; and finally,
personovation: taking the leap out of your comfort zone to
re-define yourself and your personal brand.
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