As freelance advertising copywriters, Tina Rabb and Deborah Davies
were selling supersonic sub-woofers and touting Tijuana getaways on
everything from billboards to fast food tray lines when it hit
them: They were using their expertise to persuade people to buy
things they may not really need -- so why not use that knowledge to
help churches get the most mileage from their billboards? Why not
promote something people truly need in their daily lives -- the
love of God?
There are probably more than a million church signs and marquees
in the United States, each offering an unparalleled chance to
promote the kingdom of Christ. Yet many passersby are greeted with
muddled and ungrammatical messages. The Proverbial Marquee is the
cure for what's ailing so many church marquees today. It's a
complete collection of both proven proverbs and original wisdom,
all especially suited to signage. And it couldn't be more
practical:
-- Maxims are categorized for easy reference
-- Each message is formatted line by line for easy drive-by
reading
-- Line lengths are calculated to fall well within the average
church sign's width
-- Best of all, a convenient letter count is provided
So while this book may have started out as atonement for their
advertising sins, Rabb and Davies discovered that The Proverbial
Marquee became a labor of love that was too gratifying (not to
mention too much fun) to count as penance. But isn't that how a
wise Father often works?
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