Bancassurance in Europe (Paperback, 1st ed. 1994)

This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are analysed which contribute to the increasing level of cross-industry penetration in the banking and insurance sector. The second part of the book provides for the first time a detailed account of banks' entry strategies into insurance. It thereby focuses on identifying the key factors which determine whether or not entry will be successful.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	1994
First published:	1994
Authors:	Tobias C Hoschka
Dimensions:	216 x 140 x 11mm (L x W x T)
Format:	Paperback
Pages:	174
Edition:	1st ed. 1994
ISBN-13:	978-1-349-23457-8
Categories:	Books > Business & Economics > Economics > Macroeconomics > General Books > Business & Economics > Finance & accounting > Finance > Banking Books > Business & Economics > Finance & accounting > Finance > Insurance > General Books > Money & Finance > Banking Books > Money & Finance > Insurance > General
LSN:	1-349-23457-5
Barcode:	9781349234578

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