This is an analysis of the increasing convergence of banking and
insurance in the retail area, a trend often referred to as
bancassurance. In the first part of the book, industry- and
firm-level characteristics which contribute to the increasing level
of cross-industry penetration in the banking and insurance sector
are analyzed. The second part of the book provides an account of
banks' entry strategies into insurance. It focuses on identifying
the key factors which determine whether or not entry will be
successful. The book includes case studies of particular banks.
provides an account of banks' entry strategies into insurance.
General
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