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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Cinema industry
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Global Hollywood 2 (Paperback, 2nd ed. 2004)
Loot Price: R791
Discovery Miles 7 910
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Global Hollywood 2 (Paperback, 2nd ed. 2004)
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Why is Hollywood so successful? Overwhelming almost every other
national cinema and virtually extinguishing foreign cinema in the
multicultural United States, Hollywood seems powerful around the
globe. This book draws from political economy, cultural studies,
and cultural policy analysis to highlight the material factors
underlining this apparent artistic success.
This new edition brings the arguments completely up-to-date by
taking into consideration important developments such as 9/11,
shifts in the exchange rate, transformations in U.S. foreign
policy, and significant developments in trade agreements, consumer
technology, and ownership regimes. Each chapter has been
substantially revised, and major new sections on India and China
have been added.
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