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Enlisting Madison Avenue - The Marketing Approach to Earning Popular Support in Theaters of Operation (Paperback) Loot Price: R829
Discovery Miles 8 290
Repayment Terms: R78 pm x 12*
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Enlisting Madison Avenue - The Marketing Approach to Earning Popular Support in Theaters of Operation (Paperback): Todd C....

Enlisting Madison Avenue - The Marketing Approach to Earning Popular Support in Theaters of Operation (Paperback)

Todd C. Helmus

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Loot Price R829 Discovery Miles 8 290 | Repayment Terms: R78 pm x 12*

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Enlisting Madison Avenue extracts lessons from business practices and adapts them to U.S. military efforts in a unique approach to shaping the attitudes and behavior of local populations in a theater of operations. Foremost among these lessons are the concepts of branding, customer satisfaction, and segmentation of the target audience, all of which serve to maximize the impact and improve the outcome of U.S. shaping efforts.

General

Imprint: Rand
Country of origin: United States
Release date: July 2007
First published: June 2007
Authors: Todd C. Helmus
Dimensions: 231 x 154 x 15mm (L x W x T)
Format: Paperback - Trade
Pages: 240
ISBN-13: 978-0-8330-4156-2
Categories: Books > Social sciences > Warfare & defence > War & defence operations > General
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LSN: 0-8330-4156-8
Barcode: 9780833041562

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