Now a Wall Street Journal bestseller. What if the games we played
as children were the greatest gift to helping us achieve more
today? Before stage fright, impostor syndrome, emotional baggage,
and the other dubious gifts of adulthood, everyone pretended to be
a superhero, a favorite athlete, an inspiring entertainer, a nurse,
a firefighter, a lion, or whatever else captured our imaginations.
And yet, that natural creativity is slowly squeezed out of us
because we think it's childish or it's "time to grow up." Now Todd
Herman-backed by scientific research and countless stories from the
real world-will show us how to tap into the human imagination to
unleash new versions of ourselves, ready-made to kick ass. Herman
has been coaching champions in every field for over twenty years,
and he's helped them bring out their Heroic Self to transcend the
forces pulling them into the Ordinary World. Anyone attempting
ambitious things faces adversity, resistance, and challenges, but
Herman confronts these obstacles with a question: Who or what needs
to show up to make success inevitable? In The Alter Ego Effect,
Herman presents countless stories from salespeople, executives,
entertainers, athletes, entrepreneurs, creatives, and historical
figures to illustrate how to activate the Heroic Self already
nested inside each of us. And he reveals that we may not be using
those traits in the moments when we need them the most. From the
creative entrepreneur who resisted their craft, to the accomplished
military officer who wanted to be a warmer dad at home, Todd
Herman's clients have discovered there is no end to the parts of
their lives they could improve by using Alter Egos.
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