The book's focus is on successful music entrepreneurship and career
development in the global music and entertainment industry. The
list of specialized occupations filled by musicians is lengthy,
e.g. performer, producer, arranger, composer, songwriter, lyricist,
music editor, publicist, recording engineer, conductor, sound
technician, manager, entertainment lawyer, promoter, booking agent,
tour manager, music educator, vocal coach, private instructor,
music supervisor, music programmer, electronic DJ, etc. There are
also careers ancillary to music, such as event organizer, music
therapist, radio station director, or entertainment director. Music
plays an important role in advertising, marketing, video games,
film, and digital media as well, and there are tie-ins to tourism,
restaurant, and the hospitality industry. Music as an industry is
multifaceted, and is a subset of the broader entertainment industry
which includes sports, cinema, broadcasting, and creative digital
media. The entertainment industry in aggregate is viewed as a
potential growth area by governments and by commercial concerns,
and often targeted and supported as a tool for sustainable
international economic, social, and cultural development. There is
even such a thing as music diplomacy, as a component of cultural or
"soft power" diplomacy. As with many professions, the set of
skills, knowledge, and strategies required to become successfully
employed in the music and entertainment-related fields are not the
same set of skills needed to do the actual jobs. Young musicians
and others with the ambition to work in the music industry are
often baffled by the many options available, conflicting
information, and the lack of a clear path to success. They are
thirsty for balanced and reliable knowledge about and clear
direction on how to prepare for a career in the industry.
Universities, colleges, and specialty training schools offer
programs designed to help individuals prepare for careers in music,
leading to certificates, diplomas, or degrees, including at the
graduate level. But the focus of the trainings and curricula are
most often only on the skills needed to perform the work and not on
how to access the work through careful career preparation and
entrepreneurial thinking. There is a dearth of relevant information
about how to access the opportunities, leverage the training and
the networks gained in school, and how to succeed through meeting
the true demands of the industry. This book aims to fill this need.
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