In 2002, Tomas Maier, Bottega Veneta's Creative Director, launched
the Art of Collaboration-a project that invites a world-renowned
photographer or contemporary artist to collaborate on the Italian
brand's campaign for each season. With more than a thousand
photographs, this book chronicles the comprehensive series of
creative partnerships since the beginning. Divided by each seasonal
campaign from 2002 to 2016, Bottega Veneta: Art of Collaboration
documents the collaborations between Tomas Maier and all the
artists who have contributed to the creation of Bottega Veneta's
advertising portfolio including Lord Snowdon, Annie Leibovitz,
Peter Lindbergh, Steven Meisel, Robert Longo, Nan Goldin, Nick
Knight, Philip-Lorca diCorcia, and others. These creative
individuals translate Bottega Veneta's timeless and refined
elegance into beautifully cinematic campaigns season after season.
Tomas Maier, whose resume includes positions at Sonia Rykiel and
Hermes, joined Bottega Veneta in 2001 as Creative Director and
re-established the original identity of the brand founded in
Vicenza in 1966, focusing on its values and original motto, "When
your own initials are enough." Since joining, Maier guided the
company with his distinctive vision of functional design and
holistic creativity built around the dynamism of the collaborative
process. Collaboration at Bottega Veneta is not only a meaningful
alliance between the creative vision of its designer and the
innovative techniques of the Italian master craftspeople, but
extends to the way Bottega Veneta partners with talents on its
advertising portfolio, and other initiatives. Featuring some of
today's brightest visionaries working in photography, often from
outside the world of fashion, Bottega Veneta: Art of Collaboration
illustrates how they have each interpreted the house's modernist
aesthetic and material elegance, resulting in a book that will be
an essential volume for photography aficionados.
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