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Visual Merchandising, Third edition - Windows and in-store displays for retail (Paperback, 3rd Revised edition)
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Visual Merchandising, Third edition - Windows and in-store displays for retail (Paperback, 3rd Revised edition)
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A great introduction for retail students, this book offers a
user-friendly reference guide to all aspects of visual
merchandising and covers both window dressing and in-store areas.
Using examples from a range of shops, from fashion emporia to small
outlets, the book offers practical advice on the subject, supported
by hints and tips from established visual merchandisers. It reveals
the secrets of their toolkit and information on the use of
mannequins, the latest technology and how to construct and source
props, and explains the psychology behind shopping and buyer
behaviour. This new edition contains two new case studies, updated
images and new material on digital and interactive visual
merchandising. Visual Merchandising is presented through colour
photographs, diagrams of floor layouts and store case studies, and
includes invaluable information such as a glossary of terms used in
the industry.
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