The Informed Student Guide to Marketing has been compiled by a team
of recognized marketing experts to equip students with everything
they need to know about marketing. The guide comprises an A-Z
listing of over 400 entries, including coverage of the most recent
conceptual developments in this rapidly changing field: Accessible
and concise, easy to read style Entries include the most up to date
references Useful further reading section at the end, citing major
works and journals Relevant to business and management students as
well as those following marketing courses Each and every entry has
been carefully devised to provide essential and relevant
definitions of the core theories, approaches and jargon adopted by
those in the profession and its academic studies. The Informed
Student to Marketing provides an ideal ‘first base’ for first
year undergraduates or those new to marketing studies, and an
invaluable reference bible for those already familiar with the
subject.
General
Imprint: |
Cengage Learning (Emea) Ltd
|
Country of origin: |
United Kingdom |
Release date: |
April 2001 |
First published: |
2001 |
Authors: |
Tony Proctor
• Philip Kitchen
|
Dimensions: |
231 x 154 x 20mm (L x W x T) |
Format: |
Paperback
|
Pages: |
320 |
Edition: |
New edition |
ISBN-13: |
978-1-86152-546-8 |
Categories: |
Books
|
LSN: |
1-86152-546-X |
Barcode: |
9781861525468 |
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