Books > Reference & Interdisciplinary > Communication studies > Media studies
|
Buy Now
Media Consumption in Malaysia - A Hermeneutics of Human Behaviour (Hardcover)
Loot Price: R4,433
Discovery Miles 44 330
|
|
Media Consumption in Malaysia - A Hermeneutics of Human Behaviour (Hardcover)
Series: Routledge Contemporary Southeast Asia Series
Expected to ship within 12 - 17 working days
|
How do visitors immersing themselves in material places such as
shopping malls or video sites online make sense of the experience,
enabling criticizing - or consenting to content? How is this
evident in behaviour? Reflecting on accounts by Chinese, Indian,
Malay and Indigenous members of Malaysian society, this book
addresses these questions from a practices perspective increasingly
adopted by scholars in marketing and media studies. The volume
provides an account of practices theory from its origins in
critical hermeneutics (such as Heidegger, Gadamer and Ricoeur), as
reflecting on the processes of embodied understanding, developing
alongside interpretive and reception theory. Part I draws upon
authors as diverse as Heidegger and Henry Jenkins, with a practices
perspective on media and mall consuming shown as developing from
forty years of theorizing about audience activity. An empirical
study of Malaysian blogging and branding on YouTube exemplifies
this approach. Part II considers Malaysians absorbed in social
media sites, as everyday visitors and the subjects of consumer
research. The book then returns to the material world, exploring
the horizons of understanding from which Malaysians enter their
mediated malls, and concludes by positioning media practices theory
within a spectrum of philosophical ideas. Recognizing the current
(re)turn in Consumer and Media Studies to employing hermeneutics as
an account of our embodied human understanding, this book presents
its major philosophical proponents, showing how close attention to
their writing can now inform and shape research on ubiquitous
screen users. As such, it will be of particular interest to
students and scholars of Media Studies, Asian Studies and Marketing
Studies.
General
Imprint: |
Routledge
|
Country of origin: |
United Kingdom |
Series: |
Routledge Contemporary Southeast Asia Series |
Release date: |
December 2014 |
First published: |
2015 |
Authors: |
Tony Wilson
|
Dimensions: |
234 x 156 x 18mm (L x W x T) |
Format: |
Hardcover
|
Pages: |
194 |
ISBN-13: |
978-0-415-65880-5 |
Categories: |
Books >
Reference & Interdisciplinary >
Communication studies >
Media studies
|
LSN: |
0-415-65880-2 |
Barcode: |
9780415658805 |
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.