The original, bestselling, and award-winning textbook on social
media marketing, featuring all the essential topics, concepts,
research, and practical application for study and career success.
Now thoroughly updated in this fifth edition to reflect the latest
developments in social media marketing research and practice, and
with new case studies and examples, including brands such as Apple,
Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and
practitioners of social media marketing. Tracy L. Tuten is a
professor of marketing at Sofia University, USA.
General
| Imprint: |
Sage Publications Ltd
|
| Country of origin: |
United Kingdom |
| Release date: |
November 2023 |
| First published: |
2023 |
| Authors: |
Tracy L. Tuten
|
| Dimensions: |
246 x 189mm (L x W) |
| Pages: |
432 |
| Edition: |
5th Revised edition |
| ISBN-13: |
978-1-5296-2381-9 |
| Categories: |
Books
Promotions
|
| LSN: |
1-5296-2381-2 |
| Barcode: |
9781529623819 |
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
