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Social Media Marketing (5th Revised edition) Loot Price: R5,789
Discovery Miles 57 890
Repayment Terms: R543 pm x 12*
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Social Media Marketing (5th Revised edition): Tracy L. Tuten

Social Media Marketing (5th Revised edition)

Tracy L. Tuten

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Loot Price R5,789 Discovery Miles 57 890 | Repayment Terms: R543 pm x 12*

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The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.

General

Imprint: Sage Publications Ltd
Country of origin: United Kingdom
Release date: December 2023
First published: 2023
Authors: Tracy L. Tuten
Dimensions: 246 x 189mm (L x W)
Pages: 432
Edition: 5th Revised edition
ISBN-13: 978-1-5296-2382-6
Categories: Books
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LSN: 1-5296-2382-0
Barcode: 9781529623826

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