Successfully communicating with people from another culture
requires learning more than just their language. While fumbling a
word or phrase may cause embarrassment, breaking the unspoken
cultural rules that govern personal interactions can spell disaster
for businesspeople, travelers, and indeed anyone who communicates
across cultural boundaries. To help you avoid such damaging gaffes,
Tracy Novinger has compiled this authoritative, practical guide for
deciphering and following "the rules" that govern cultures,
demonstrating how these rules apply to the communication issues
that exist between the United States and Mexico.
Novinger begins by explaining how a major proportion of
communication within a culture occurs nonverbally through behavior
and manners, shared attitudes, common expectations, and so on.
Then, using real-life examples and anecdotes, she pinpoints the
commonly occurring obstacles to communication that can arise when
cultures differ in their communication techniques. She shows how
these obstacles come into play in contacts between the U.S. and
Mexico and demonstrates that mastering the unspoken rules of
Mexican culture is a key to cementing business and social
relationships. Novinger concludes with nine effective, reliable
principles for successfully communicating across cultures.
A real estate investment professional currently residing in
Austin, Texas, Tracy Novinger writes from extensive research and
her personal experiences of living and working in cultures as
diverse as Aruba and Tahiti. She was born in the Caribbean, studied
in Brazilian schools, speaks several languages, has traveled
extensively, and has a master's degree in communications.
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