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Buddhism and Business - Merit, Material Wealth, and Morality in the Global Market Economy (Hardcover)
Loot Price: R2,308
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Buddhism and Business - Merit, Material Wealth, and Morality in the Global Market Economy (Hardcover)
Series: Contemporary Buddhism
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Although Buddhism is known for emphasizing the importance of
detachment from materiality and money, in the last few decades
Buddhists have become increasingly ensconced in the global market
economy. The contributors to this volume address how Buddhists have
become active participants in market dynamics in a global age, and
how Buddhists and non-Buddhists alike engage Buddhism economically.
Whether adopting market logics to promote the Buddha's teachings,
serving as a source of semantics and technologies to maximize
company profits, or reacting against the marketing and branding of
the religion, Buddhists in the twenty-first century are marked by a
heightened engagement with capitalism. Eight case studies present
new research on contemporary Buddhist economic dynamics with an
emphasis on not only the economic dimensions of religion, but also
the religious dimensions of economic relations. In a wide range of
geographic settings from Asia to Europe and beyond, the studies
examine institutional as well as individual actions and responses
to Buddhist economic relations. The research in this volume
illustrates Buddhism's positioning in various ways - as a religion,
spirituality, and non-religion; an identification, tradition, and
culture; a source of values and morals; a world-view and way of
life; a philosophy and science; even an economy, brand, and
commodity. The work explores Buddhism's flexible and shifting
qualities within the context of capitalism, and consumer society's
reshaping of its portrayal and promotion in contemporary societies
worldwide.
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