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Intellectual Assets for Engineers and Scientists - Creation and Management (Hardcover)
Loot Price: R4,456
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Intellectual Assets for Engineers and Scientists - Creation and Management (Hardcover)
Expected to ship within 12 - 17 working days
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Engineers and scientists engaged in creative works, inventions, and
innovations - as part of the free-enterprise, free-market system -
must understand what Intellectual Property Rights (IPRs) are and
know how to strategically use them to create competitive advantage,
wealth, and value. An acknowledged, major contributing factor to
non-awareness amongst technical audience is the lack of
availability of easily-understandable, business-relevant, and
comprehensive books on the subject, that scientists and engineers
can access. This book will provide comprehensive,
easy-to-understand, innovation management perspectives on a wide
range of IPRs for practicing scientists and engineers. Key
Features: * One-stop shop for valuable information on all forms of
IPRs for technical audience * Strong innovation management
component along the lines of technology for business and
innovations for customers, and IP laws for protecting and unlocking
the value of creative works, inventions, and innovations * Gives
easy-to-read, easy-to-follow innovation management perspectives *
Emphasizes IPR-related topics of practical relevance * Compares the
IP Systems of United States and others (EU, China & India)
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