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How to Attract Investors - A Subjective Guide to the Mindset of Investors and their Requirements (Hardcover)
Loot Price: R1,127
Discovery Miles 11 270
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How to Attract Investors - A Subjective Guide to the Mindset of Investors and their Requirements (Hardcover)
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Investors are often looked upon as one homogeneous group of people
with money ready to invest; however, this group is very diverse. In
some ways, investors are like car buyers who seek common
denominators in a car, such as the engine, wheels, brakes and
seats, but the car they end up buying depends on personal
preferences, needs and the money available. For investors the
common denominator is the good business case, the 'engine, wheels,
brakes, seats' being a comprehensive business plan. However, which
business case they will prefer in the end depends on their personal
preference and financial capacity. How to Attract Investors takes
the reader into the minds of the investors, addressing many of the
challenges connected to investor search and negotiation and living
with investors as co-owners. Even the finest skills of the
brightest entrepreneurs wouldn't be complete without the knowledge
of the investor's mind. This is the book that unravels it, layer by
layer.
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