The globalization and the associated development of truly global
product and financial markets has led to a severe change of the
corporate environment. New products and markets now evolve faster
than ever, and new competitors, technologies and substitution
products impose additional competition. These developments have led
to an increasingly uncertain and dynamic competitive situation.
This book discusses the impact of this changing environment on the
role and responsibilities of the CFO. To manage the consequences of
this changing environment, the CFO requires a more holistic view
that integrates business and financial decisions. By mastering this
new role, he becomes vital for a firm's value creation. The book
details this management approaches and gives examples how this new
"strategic" CFO-role be implemented
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