Books > Reference & Interdisciplinary > Communication studies > Research methods
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Survey Measurements - Techniques, Data Quality and Sources of Error (Paperback)
Loot Price: R1,896
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Survey Measurements - Techniques, Data Quality and Sources of Error (Paperback)
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The accuracy of a survey is directly affected by how the survey is
presented, how the questions are worded, and what the format is for
responses. In addition, survey methods continue to develop at an
accelerating rate to keep step with technological demands.
Consequently, research on survey methods themselves is essential to
ensuring accurate data. Survey Measurements presents the most up to
date findings in this field. Exploring the effects of survey
question format and survey type on data quality as well as
developments in the treatment of missing data, an international
collection of contributors addresses such key topics as motivated
misreporting; audio-recording of open-ended questions; framing
effects; multitrait-multimethod matrix modeling; web, mobile web,
and mixed-mode research; experience sampling; estimates of change;
and multiple imputation. This book will be a vital resource for
teachers and students of survey methodology, advanced data
analysis, applied survey research, and a variety of disciplines
including the social sciences, public health research,
epidemiology, and psychology.
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