The Liberalization era in India has ushered a series of changes on
the economic front, thereby leading to all around changes in the
living styles, spending preferences, customer's preferences and
eating styles which may be outcome of increased spending potential.
This has led to innovations in all spheres of business practices.
Hospitality industry is one such industry where innovations have
led to a complete change in the offerings, all across the value
chain. This industry is so important that it has also become the
fancy of more international players than ever before. The changes
have swept metropolitans as well as regional urban centers. The
challenges brought about by this competition are important areas to
study as it no more remains to be a case of simple restaurants
offering a regular menu which might have continued for decades or a
hotel which might be offering just a couple of segments in its room
range. Instead it is now a case of combo packs in servings and
highly segmented facility offerings, specific accommodation suiting
the needs of business executives, old and young travelers,
honeymoon couples, small families etc.
General
Imprint: |
Lap Lambert Academic Publishing
|
Country of origin: |
Germany |
Release date: |
May 2012 |
First published: |
May 2012 |
Authors: |
V.B. Singh
|
Dimensions: |
229 x 152 x 12mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
212 |
ISBN-13: |
978-3-8473-3562-7 |
Categories: |
Books >
Business & Economics >
Finance & accounting >
Accounting >
General
|
LSN: |
3-8473-3562-6 |
Barcode: |
9783847335627 |
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