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International Entrepreneurship in Emerging Markets - Contexts, Behaviours, and Successful Entry (Hardcover)
Loot Price: R4,470
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International Entrepreneurship in Emerging Markets - Contexts, Behaviours, and Successful Entry (Hardcover)
Series: Routledge Studies in International Business and the World Economy
Expected to ship within 12 - 17 working days
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International Entrepreneurship in Emerging Markets: Contexts,
Behaviours, and Successful Entry aims to provide a comprehensive
understanding of international entrepreneurship in emerging
markets. This collection of prominent, context-based chapters
focuses on entrepreneurial activities in SMEs and analyses a
specific dimension of international entrepreneurship in countries
belonging to emerging markets. In a constantly evolving
international business context, economies can play a crucial role
in the promotion and support of firms looking for expanding their
market globally. As such, internationalisation, considered as among
the most challenging strategies, can provide an opportunity for
Small and Medium-Sized Enterprises (SMEs) to seek for performance
and growth. In this vein, although international business
literature has prominently focused on developed countries, the
contribution of emerging markets (EMs) has become as increasingly
important contenders on the global scene. Emerging markets are
known as growing fast economies, in which they provide an
opportunity for SMEs to operate. Therefore, entrepreneurial firms,
SMEs in particular, can take advantage of the context unique
characteristics of emerging markets to successfully operate and
grow not only in domestic but also in international markets. This
book is essential reading for researchers, scholars, and
practitioners seeking international entrepreneurial activities
related to emerging markets.
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