Books > Social sciences > Sociology, social studies > Social institutions > Customs & folklore > Costume, clothes & fashion
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Cool Shades - The History and Meaning of Sunglasses (Paperback)
Loot Price: R1,277
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Cool Shades - The History and Meaning of Sunglasses (Paperback)
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"Cool Shades" provides the first in-depth exploration of the
enduring appeal of sunglasses in visual culture, both historically
and today. Ubiquitous in fashion, advertising, film and graphic
design, sunglasses are the ultimate signifier of 'cool' in mass
culture; a powerful attribute pervading much fashion and pop
cultural imagery which has received little scholarly attention
until now.Accessible and highly engaging, this book offers an
original history of how sunglasses became a fashion accessory in
the early twentieth century, and addresses the complex variety of
meanings they have the power to articulate, through associations
with vision, light, glamour, darkness, fashion, speed and
technology in the context of modernity."Cool Shades" will be of
great interest to students of fashion, design, visual and material
culture, cultural studies and sociology, as well as general readers
fascinated by this iconic fashion staple.
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