Cultural entrepreneurship uses culture as a way to understand
innovative business ventures. Culture in this edited book involves
the beliefs and values associated with certain forms of behaviour.
This means the way individuals are involved in business ventures is
based on their cultural ideas. This edited book focuses on how
cultural entrepreneurship is an important way to understand how
cultural products and services such as art, food, music and
literature influence the development of business ventures. Thereby
highlighting the interesting and unique way cultural ideas are
embedded in entrepreneurial activities.
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