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Sport Entrepreneurship - Developing and Sustaining an Entrepreneurial Sports Culture (Paperback, Softcover reprint of the original 1st ed. 2018)
Loot Price: R1,557
Discovery Miles 15 570
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Sport Entrepreneurship - Developing and Sustaining an Entrepreneurial Sports Culture (Paperback, Softcover reprint of the original 1st ed. 2018)
Series: Management for Professionals
Expected to ship within 10 - 15 working days
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This book introduces the structure, economic arguments, and
business strategies for entrepreneurship in sport. Here, the
entrepreneurial process is usually initiated by organizations,
people or governments who are embedded in both economic and social
contexts. The development of technologies that have enhanced the
diffusion of information and the creation of new international
markets has impacted sports entrepreneurship activities. The goal
of this book is to introduce readers to emerging issues in sport
entrepreneurship and management. The book focuses on the role of
entrepreneurship in the sports context by examining how to leverage
the opportunities that arise from networks and optimize resources
by identifying where they can most effectively be put to use. As a
unique discipline, sport entrepreneurship helps to identify the
conditions under which and the processes in which upcoming business
ventures need to be pursued. The book will be useful for sports
organizations, athletes and government organizations promoting the
use of entrepreneurship to generate competitive advantages on the
global marketplace.
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