This Handbook presents insights from the expanding field of
behavioral economics. The unique collective volume integrates
behavioral concepts into the study of industrial organization to
enhance understanding and interest in the subject. The Handbook of
Behavioral Industrial Organization explores numerous critical
topics including relative thinking, salience, shrouded attributes,
overconfidence, status quo bias, identity and motivated reasoning
(including cognitive dissonance and confirmation bias). Each of
these behavioral concepts is linked to industrial organization and
considers multiple industries in order to present a well-rounded
and composite approach. Additional chapters focus on industry
issues such as the sports and gambling industries, neuroeconomic
studies of brands and advertising, and behavioral antitrust law.
Throughout the Handbook authors use a variety of research methods
such as literature surveys, experimental and econometric research,
and theoretical modelling to promote accessibility to a wide
audience. Researchers, academics and economists in the fields of
behavioral economics, industrial organization, regulation and
consumer psychology will find this book stimulating and useful.
Contributors include: O.H. Azar, J.P. Berkowitz, J.V. Butler, Y.
Cao, S.M. Chowdhury, D. Coates, C.A. Depken, R. Eisenhuth, X.
Gabaix, J.M. Gandar, F. Herweg, C. Horton Tremblay, B.R. Humphreys,
D.R. Just, D. Laibson, E. Lukinova, S. Martin, A.A. Mazooz, D.
Muller, D. Murphy, M. Myagkov, A. Neuhierl, E. Schroeder, D.F.
Stone, V.J. Tremblay, D.E. Waldman, P. Weinschenk, W. Wilson, D.H.
Wood
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