This Handbook examines the area of consumer behavior from the
perspective of current developments and developing areas for the
discipline, to new opportunities that comprehend the nature of
consumer choice and its relationship to marketing. Consumer
research incorporates perspectives from a spectrum of
long-established sciences: psychology, economics and sociology.
This Handbook strives to include this multitude of sources of
thought, adding geography, neuroscience, ethics and behavioral
ecology to this list. Encompassing scholars with a passion for
researching consumers, this Handbook highlights important
developments in consumer behavior research, including consumer
culture, impulsivity and compulsiveness, ethics and behavioral
ecology. It examines evolutionary and neuroscience perspectives as
well as consumer choice. Undergraduate and postgraduate students
and researchers in marketing with interests in consumer behavior
will find this enriching resource invaluable. Contributors: P.J.
Albanese, R. Belk, C.S. Craig, S.P. Douglas, G.R. Foxall, R.E.
Goldsmith, L. Green, C.S. Gulas, D.A. Hantula, M. Hubert, U. Javed,
P. Kenning, M. Linzmajer, L.L. Oliveira, K. Peattie, D. Ross, H.
Timmermans, R.H. Tsiotsou, M.G. Weinberger, M.F. Weinberger, V.K.
Wells, J. Wirtz, M. Yani-de-Soriano, S.Y. Yousafzai, J.L.
Zaichkowsky
General
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