Objectives of the study are two fold, firstly to study the Customer
Relationship Management program of Life Insurance Corporation of
India, and to assess the effectiveness of Customer Relationship
Management program of Life Insurance Corporation of India. Results
of the study are based on the opinion scores of the policyholders,
who are with LIC for more than last five years.On the basis of
average opinion scores, it can be concluded that Customer
Relationship Management program started by the LIC is effective in
approach, which was evidenced by the results obtained from the
statistical analysis (Paired sample t-test).Company is able to
maintain good rapport with its customers and also this CRM program
is helpful for the company to compete with its competitors without
losing its customers to them. With the introduction of Information
technology, LIC is now providing satisfactory services to its
customers and customers are feeling very much updated with all the
happenings about their policies. Finally, the findings revealed
that customer relationship management program is effective in
approach and policyholders are experiencing difference in service
comparatively with the past.
General
Imprint: |
Lap Lambert Academic Publishing
|
Country of origin: |
Germany |
Release date: |
July 2011 |
First published: |
July 2011 |
Authors: |
Vikas Gautam
|
Dimensions: |
229 x 152 x 5mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
80 |
ISBN-13: |
978-3-8454-1240-5 |
Categories: |
Books >
Business & Economics >
Finance & accounting >
Accounting >
General
|
LSN: |
3-8454-1240-2 |
Barcode: |
9783845412405 |
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