Despite the growing importance of the Global Emerging Market (GEM)
for the world's business, economies, and politics, it has received
a relatively scant amount of academic attention in business and
economics courses. This textbook is the first to focus on the GEM
and its strategic and economic characteristics.
The Global Emerging Market: Strategic Management and Economics
describes the fundamental economic base and trends of the Global
Marketplace as well as business and management development for the
conditions of Emerging Market countries. Focusing on the formation
of a strategic mindset and the decision making process, it explains
how to analyze the basic economic factors and the Global Order and
classify countries related to this new market of tremendous
opportunities. Furthermore, the book includes recommendations on
how to develop entry strategies for the GEM, work in it and create
efficient management systems.
Features include:
- Extensive tables, charts, and graphs illustrating the strategic
considerations of the Global Marketplace and the GEM.
- End-of-chapter study questions
- Practical examples based on the author's involvement in the
development of the GEM, from both sides of the international
transactions.
This is the ideal guide for current business leaders and
students on how to make strategic, symmetric, and asymmetric
decisions related to the Global Emerging Market.
Dr. Vladimir Kvint is Professor of Management Systems at LaSalle
University (PA) and Head of the Department of Financial Strategy of
the Moscow State University's School of Economics. He also has
extensive experience workingin the US, Europe and Emerging Market
countries, as an executive and advisor for businesses and
government leaders.
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