This book presents the first-ever close and up-to-date look at how
American diplomats working at our embassies abroad communicate with
foreign audiences to explain US foreign policy and American culture
and society. Projecting an American voice abroad has become more
difficult in the twenty-first century, as terrorists and others
hostile to America use modern communication means to criticize us,
and as new communication tools have greatly expanded the worldwide
discussion of issues important to us, so that terrorists and others
hostile to us have added negative voices to the global dialogue. It
analyzes the communication tools our public diplomacy professionals
use, and how they employ interpersonal and language skills to
engage our critics. It shows how they overcome obstacles erected by
unfriendly governments, and explains that diplomats do not simply
to reiterate set policy formulations but engage a variety of people
from different cultures in a creative ways to increase their
understanding of America.
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