The Future of the Mass Audience focuses on how the changing
technology and economics of the mass media in postindustrial
society will influence public communication. It summarizes the
results of a five-year study conducted in cooperation with the
senior corporate planners at ABC, CBS, NBC, Time Warner, The New
York Times, and the Washington Post. The central question is
whether the new electronic media and the use of personal computers
in the communication process will lead to a fragmentation or
"demassification" of the mass audience. This study demonstrates,
contrary to the opinion of some analysts, that the movement toward
fragmentation and specialization will be modest and that the
national media and common political culture will remain robust. W.
Russell Neuman, directs the Communications Research Group of MIT's
Media Laboratory. He has published widely and among his recent
books are The Paradox of Mass Politics (1986) and the The
Telecommunications Revolution (1991). Prior to teaching at MIT he
held posts at Yale University and University of California,
Berkeley.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(1)
(1)
