Strategic Uses of Social Media for Improved Customer Retention (Hardcover)

Social networking venues have increased significantly in popularity in recent years. When utilized properly, these networks can offer many advantages within business contexts. Strategic Uses of Social Media for Improved Customer Retention is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is ideally designed for researchers, practitioners, professionals, and upper-level students interested in improving and maintaining customer relationships.

General

Imprint:	IGI Global
Country of origin:	United States
Series:	Advances in Marketing, Customer Relationship Management, and E-Services
Release date:	November 2016
Editors:	Wafaa Al-Rabayah • Rawan Khasawneh • Rasha Abu-Shamaa • Izzat Alsmadi
Dimensions:	229 x 152 x 19mm (L x W x T)
Format:	Hardcover
Pages:	230
ISBN-13:	978-1-5225-1686-6
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Customer services
LSN:	1-5225-1686-7
Barcode:	9781522516866

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